Privacy Policy

Last updated: September 2026

This Privacy Policy explains how E-Shoo (“E-Shoo”, “we”, “us”) collects, uses and protects your information when you visit eshoo.shop (the “Website”) or place an order with us. We are based in Shanghai, China, and you can reach us at [email protected].

Information we collect

• Order information: your name, billing and shipping address, email address, phone number and the items you order.
• Payment information: payments are processed by trusted third-party providers (such as PayPal and our card payment processor). We do not receive or store your full card number; the provider handles it securely.
• Account information: if you create an account, your login email, password (stored only in encrypted form) and order history.
• Information collected automatically: technical data such as your IP address, device and browser type, pages viewed and referring site, through server logs and cookies.
• Messages you send us: the content of emails or contact-form messages and any details you choose to share.

How we use your information

• To process payments, fulfil and ship your orders and provide order support;
• to respond to your questions and customer-service requests;
• to maintain, secure and improve the Website and prevent fraud;
• to send service messages (order and shipping confirmations); and
• only where you have opted in, to send marketing emails about new pieces or offers, which you can unsubscribe from at any time.

Cookies

Cookies are small text files stored on your device. We use strictly necessary cookies to run the shopping cart and checkout, and (where enabled) limited analytics cookies to understand how the site is used. Third parties such as our payment providers, security/CDN provider (Cloudflare) and web-font host (Google Fonts) may set their own cookies when their services load. You can block cookies in your browser settings, though some checkout features may not work without them.

Who we share information with

We share only the data needed to run the shop, with:

• Payment processors that handle your payment;
• shipping carriers that deliver your order;
• our hosting, security and content-delivery providers (including Cloudflare); and
• authorities where required by applicable law.

We do not sell your personal information.

International transfers

Because we operate from China and use global service providers, your information may be processed outside your country or region. Where this happens, we rely on appropriate safeguards and providers bound by recognised data-protection commitments.

Data retention

We keep order records for as long as needed to provide our services and to meet accounting, tax and legal obligations. Account and marketing data is kept until you delete your account or unsubscribe; we then delete or anonymise it, except where the law requires us to retain it.

Your rights

Depending on where you live (for example under the EU/UK GDPR or the California CCPA), you may have the right to request access to, correction of, or deletion of your personal information, to object to or restrict certain processing, to data portability, and (for California residents) to know what personal information is collected and to opt out of any sale. To exercise any of these rights, email [email protected]. You also have the right to complain to your local data-protection authority.

Marketing emails

If you opt in to our newsletter, we follow applicable email law (such as the U.S. CAN-SPAM Act). Every marketing email includes an unsubscribe link, and we will stop sending them on request.

Security

The Website uses HTTPS encryption and is protected by security measures on our hosting and platform. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Children

The Website is not directed to children under 16, and we do not knowingly collect their personal information. Our jewelry contains small parts and is not intended for young children without adult supervision.

Changes to this policy

We may update this policy from time to time. The “last updated” date will reflect the current version, and material changes will be highlighted where appropriate.

Contact us

For any privacy question or request, email [email protected] or use our contact page.